Shopify Partners Analytics
One place to see how your Shopify apps are really doing.
Not launched yet. Everything here describes where the product is heading, not what is publicly available today. The visuals are concept illustrations with sample data.
Overview
Running more than one Shopify app means living in several dashboards at once: the Partner Dashboard for earnings, the App Store for listings, a spreadsheet for keyword positions, and memory for everything else.
Shopify Partners Analytics is the tool I am building to pull that together: revenue and recurring revenue across all your apps, how each app is growing, where your listings rank for the searches that matter, and what changed on them.
Problem and idea
The problem
App developers make decisions with scattered numbers. Is MRR growing because of new installs or fewer uninstalls? Did a listing change help? Which keywords are slipping? The answers exist, but they are spread across tools that were not made to answer those questions together.
The idea
A single home base for the business side of building Shopify apps. Portfolio-wide revenue first, then drill into one app, one plan, one keyword. Built by someone who runs apps, for people who run apps.
My role
I am designing and building it: product scope, interface, data model and infrastructure. It is my main focus right now.
Planned areas
Where the product is heading. Not all of this exists yet.
- 01
Revenue analytics
Revenue and MRR trends across apps, growth and change over time, subscription and plan analysis, and reporting for the whole portfolio.
- 02
App analytics
App-level performance, growth trends, install and uninstall analysis where the data is available, and comparisons across apps.
- 03
Keyword intelligence
Track App Store search positions, keyword performance and ranking history, and research the keywords competitors show up for.
- 04
Listing management
Manage App Store listings, keep a history of what changed, and see how listing changes line up with performance.
- 05
One view for many apps
Consolidated reporting so independent developers can see the whole business at once and make decisions faster.
Concept
An early illustration of the overview screen. The layout will change, and every number in it is made up.
Keyword ranks
- upsell#4+2
- product reviews#11−1
- size chart#7+5
- wishlist#18—
Listing changes
− Simple reviews for your store
+ Photo reviews that build trust
Technical notes
- Data from many sources
- Revenue, installs and App Store data each arrive in their own shape and on their own schedule. The hard part is reconciling them into one consistent timeline.
- History matters
- Keyword ranks and listing text only become useful over time, so the system has to record history reliably from day one.
- Private by design
- This is financial data about other people's businesses. It has to be handled with that level of care.
Writing about this
Status & links
Shopify Partners Analytics is in development and not publicly available yet. There’s no public link to share — when there is, it’ll be here.