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Notes

Writing about Shopify apps, independent software, product decisions and the occasional technical rabbit hole. RSS if you like that sort of thing.

2026

  1. How to grow a new Shopify app when nobody knows it exists

    A practical playbook from a developer with 5+ public apps: picking low competition keywords, spending Shopify's free ad credits well, earning genuine reviews, and reaching Built for Shopify.    4 min read

  2. Spin wheel popups: why gamified lead collection still converts

    Static discount popups get dismissed on sight. How spin to win campaigns collect more email and SMS leads, and how to run one without annoying your visitors.    3 min read

  3. Building visual product search: what I learned making Find Similar Products

    Why keyword search fails shoppers who know what they want but cannot describe it, and the design lessons from building findsimilarproducts.com and its Chrome extension.    3 min read

  4. The small product page blocks that quietly lift conversion

    Trust badges, feature icons, and sale banners do more for product page conversion than most redesigns. What to add, where to place it, and how to avoid slowing your store down.    3 min read

  5. Web accessibility matters more than most teams think

    Accessibility is a legal requirement, a business advantage, and a matter of equal access. What the ADA and European Accessibility Act mean for your website, and where to start with WCAG.    4 min read

  6. Google reviews are the social proof your store already has

    How to display Google reviews on your online store, why they convert better than static testimonials, and how to collect more of them without begging.    3 min read

2025

  1. QR codes in e-commerce: track every scan and skip the homepage

    Most QR codes waste the scan by pointing at a homepage. How scan tracking, direct to cart links, and dynamic destinations turn QR codes into a measurable sales channel.    3 min read